Electronic Publishing Or Traditional Publishing?
All books are made up of writing matter. A book is simply a medium for preserving data in the form of images or written text, usually composed of several printed pages bound together tightly and secured with a durable cover. The technical term for such physical arrangement is hardback. Hardback books have been around almost as long as the first printing press, from the 14th century. Hardback books were also used as a legal paper when the first patent papers were issued in the United States. A hardback book is an excellent way to store and protect your valuable library materials because they are well protected against moisture and humidity.
The introduction of the printing press heralded the birth of mass-market literature. Prior to that, most writers and publishers relied on their word of mouth or limited business acquaintances to recommend their written works to friends and colleagues. In recent decades, the mass market has dried up; bookstores and online retailers have dried up, and most authors and publishers are self-publishing their books. Because there are virtually no large bookstores or publishing houses in most towns and cities, authors and publishers must find other means to get their written works into the living wage of the average American citizen.
New writing consultants are sprouting up all over the country as more writers realize that they can make a substantial living by promoting their own books instead of being primarily dependent on a major commercial publishing company. These new consultants focus on providing a wide range of services to both independent writers and traditional publishers. Some offer SEO (search engine optimization) consulting, book design, editorial consultation, copy editing, and marketing services. Other consultants focus on publishing long tail keyword phrases and publishing informational ebooks. The long tail keywords are those phrases not used in the major search engines but are still commonly used by Internet surfers, such as backlinks or authority.