TV & Radio merger Growth Continues

Both the TV and Radio industry has changed dramatically over the past few years. There was a time when only AM and FM were available as media for media play, but now these mediums are available in a wide array of programming and are often competing with each other in both the content and the aesthetics that go along with them. Music is still king however, and radio still rules with radio stations that continue to showcase a variety of musical talent from all over the world. Radio is also the major player when it comes to advertising on TV and plays a role in popularizing new shows to the masses. These factors combine to make radio one of the most powerful forces in our society today.

Many of us listen to radio every day and some of us never have a moment without hearing music. We love to listen to music, to movies, and especially to newscasts that air around the clock. The versatility of TV and radio combined makes for an amazing combination that has influenced our lives for decades. The formation of radio stations and the development of the compact radio have made it much easier to reach millions of homes each and every day. The transition has been slow and steady, but it has happened and now everyone has access to this form of entertainment. For some people they tune into radio while others watch TV, but either way it is an incredible experience that touches lives every single day.

The consolidation of radio and TV together has created a new marketplace that is even more significant than it was just ten short years ago. Radio today reaches more people and more time zones than ever before and radio advertising is stronger and more commonplace than ever. This is truly a remarkable moment in time where the medium of mass media is at the forefront of communication. As the world becomes a smaller place the impact of radio and TV will be felt forever.